If you are going to get anywhere in life you have to read a lot of books.

Roald Dahl
Why enter the challenge

At Achievement for All, we know that introducing all children and young people to the habit of reading in everyday life can improve communications skills and brighten future prospects, unlocking new worlds and possibilities.

10 minutes of reading a day can make a huge impact to a child’s development, so imagine what 200 million minutes could achieve.

We hope that the 200 Million Minutes Reading Challenge will encourage many more children and young people to read, and to read for longer, both at school and at home.

What’s in it for you?

As well as helping children across the world to learn to love literacy, there are a range of great prizes available throughout the challenge as well as some fantastic offers for all participants from our amazing competition partners.

We'll be announcing our PRIZES over email, so watch out for exciting updates!

Together we can work to eradicate child illiteracy, building brighter futures for thousands of children and young people.

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